Dealflicks uses iPhone app to fill empty theater seats
With movie prices having increased to nearly $15 a ticket in places like New York City, it is no wonder that 88% of seats go unsold. Dealflicks is trying to change that. The Silicon Valley start-up, which recently released its iPhone app, allows theaters to discount seats that might otherwise remain empty. Although constrained by their contracts with distributors, theaters are able to offer Dealflicks users a discount of up to 60%, with such offers frequently being for weekday tickets or package deals. A typical offer might consist of a ticket, popcorn and soda for the normal price of a ticket.
Thus far Dealflicks has only worked with individual theaters and not any of the large chains, but the company is expanding at a rate of two theaters per day and has been talking to several studios. The company developed quickly after being admitted into 500 Startups, a start-up accelerator in Silicon Valley, and is now working with more than 100 theaters. With the iPhone app just released, Dealflicks is working on a version for Android devices and plans to expand outside the United States in the near future.
What do you think? Would using the Dealflicks app get you to the movies more often? Let us know in the comments. In the meantime, check out CNBC’s interview with Dealflicks CEO Sean Wycliffe below.